Fair Trade


What is fair trade?

Fair trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet first.

Fair trade movement is based on the premise that everyone wants to do what’s right – for their families, fellow global citizens, and the planet. Based on the simple idea that the products we buy are connected to the livelihoods of others, fair trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified goods is a choice to support responsible companies, empower farmers, workers, and fishermen, and protect the environment. In other words, it’s a world-changing way of doing business.

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Environmental stewardship

Environmental practices have long-term impacts on the livelihoods of producers, communities, and the planet. Fair trade standards work to keep the planet healthy for generations to come by prohibiting the most harmful chemicals and taking measures to protect natural resources.

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Individual and community well-being

When people have the capacity to invest in better futures, the result is a healthier workforce and ultimately higher quality goods. Fair Trade helps tea farmers and workers gain access to capital, set fair prices for their products, and make democratic decisions about how to best improve their business, their community and their tea.

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Fair trade empowers people to make choices for the good of themselves and their community, regardless of gender, status, position in society, or position on the globe. Rigorous standards give farmers, workers, and manufacturers a voice in the workplace and the community.

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Income sustainability

By choosing a Fair Trade Certified tea, you can be assured that the workers who grew, picked, and processed those tea leaves were paid fairly for their labor. Fair trade standards include a premium designated specifically for estate workers to invest in healthcare, education, environmental conversation, community infrastructure, quality and productivity.

our Fair trade initiatives

We support the Fair trade movement, as often those who grow and pick your tea don’t even earn enough to feed their families, let alone plan for the future. But when the tea is bought on Fair trade terms, farmers and workers benefit in many ways, from improved working conditions through to training in how to improve the way they farm and manage their environment to the opportunity to improve healthcare and education in their community.  So, whenever you have a cup of Fair trade tea from us, you know it’s a ‘good’ cup of tea!

Tea is produced on large plantations or estates and picked by employed or contracted workers. It is also grown on small plots of land by smallholder farmers who sell their freshly-plucked green leaf to plantations or tea factories for processing into black tea. Tea farmers face the challenge of low and fluctuating prices for the green leaf they sell, and a lack of power in a tea supply chain dominated by large companies. On tea estates, workers may face low wages, long working hours and a difficult relationship with estate management. They often struggle to meet basic needs such as housing, healthcare and education for their children.

Fair trade standards for tea include an origin-specific Fair trade Minimum Price, which acts as a safety net against the unpredictable market. Standards also include payment of the additional Fair trade premium of US$ 0.50/kg of tea, for producers to invest as they see fit. Examples include putting resources into better farming so they can earn more money for their crops, or it could be for education, clean water and clinics for the community. We are proud to work with partners that share and support our values.